Pendleton:
Product Leadership Strategy

Background & Challenge:

Pendleton textiles are renowned for quality, beauty and craftsmanship. As a sixth-generation, family-owned company, their weaving expertise comes from over 150 years of innovation and dedication..

Strategic Approach:

  • Channels (DTC, wholesale, Europe, licensed in & out)

  • Create framework to mesure success

  • Segmentation work to quantify the growth opportunity and validate growth strategy

  • Product category performance

  • Product Pyramid

  • Cultural relevenace

Execution & Results:

  • canoe - all things practical but well designed (Swedish, new west coast, practical, utility, Japanese,

  • makes, craft, local

  • see the humanity

Product Strategy

  • the new mercantile

  • the new west

  • workwear history

  • wool (woven & knit)

1916 the blanket.jpg
1924 mens wool shirt.jpg
1949 women's '49er jacketwomen'sTimeline_09_D.jpg
1955 dry goods mercantile Timeline_10_D.jpg
1976 native american culture Timeline_12_D.jpg
1961 the board shirt Timeline_11_D.jpg
1998 westerly sweater Timeline_13_D.jpg