CULTURE-FORWARD DESIGN STRATEGY

  1. Define & Align Strategies to Develop Vision 2. Create Collaborative & Streamlined Processes 3. Link Product Portfolio with Marketing Funnel

1.

THE DEFINITION & STRATEGIC ALIGNMENT

Drive relevancy by focusing on the intersection of key touchpoints: Brand Positioning, Consumer Motivations, and Cultural Conversations influencing the way customers live and consume.

2.

THE COLLABORATIVE PRODUCT DESIGN PROCESS

Align on “relevancy” for your brand, and take a product portfolio approach that includes all levels of value, from economic volume drivers to cultural hits. Develop an inspiring vision for product design concepts that link directly to how the items & collections will be commercialized across channels & marketing efforts

3.

THE PRODUCT PYRAMID MEETS THE MARKETING FUNNEL

Integrating Product Design & Marketing

“You can no longer say marketing is what I do at the end. It is what you do at the beginning.” — Seth Godin

The new approach to product design & strategy is designing, producing, merchandising, planning and marketing an assortment through the lens of the marketing funnel. This is the closest you will get to being truly customer led, aligning strategies & processes to save money and time, including rightsizing assortment by assigning purpose & KPI’s to every product you design & produce.